THE MEGA TRENDS OF HOSPITALITY Comments Off on THE MEGA TRENDS OF HOSPITALITY 2024

The world of hotel management has evolved at tremendous pace over recent years, largely driven by technologies.

In simple words these three technologies have single handedly been the enablers and disruptors.

a) The Cloud

b) Social Media

c) The Mobile Revolution

Platforms have made a logical inroad with the creation of sophisticated infrastructures, networks and connections & integrations. These elements are driving the entire industry to re-invent itself. We have seen the emergence of new distribution patterns and options. The surge of OTAs and the loss of market share from intermediary agents and tour operators, whilst direct reservations become increasingly important and strategized by hotel companies.

Social media also play an increasingly important role in driving sales, whilst hotel reputation management has become a key success component. This has given rise to innovative hotel management structures in this 21st century, and these have become totally ‘Guest-Centric’. In other words, it’s all market driven in real time, and guests dictate how quickly these changes are adopted by hotels. Failing to identify these fundamentals will likely drive hotels out of their markets.

The four phases of the hotel management cycle, as we see them at Hospitality Plus are simplified as being –

a) Pre-Booking

b) Reservation

c) In House Operations

d) Post Stay

They need managing distinctly.

So where do we see the hospitality management market going next?

As digital breakthrough speeds up, and we get compelled into implementing complex to manage hospitality solutions, it will become increasingly important to harness people around corporate objectives, corporate culture and the whole digitalization process. No single service will work in isolation, and technologies will continue being ‘people’ driven, demanding more self service solutions.

At Hospitality Plus we have gambled on a few predictions to support our strategies.

These are, in our independent view;

  1. More guest centric solutions and services to enable growth in peer to peer demand. We have gone from a B2B, to a B2C to a P2P environment, and hotels must embrace these changes.
  2. The surge in artificial inteligence have linked customer relationship management tools and yield management solutions. This delivers unprecedented marketing data. The shift from Big Data to Precision Data may even re-invent our industry.
  3. Content management must evolve and be updated continuously. Live videos and up to date photos, often guest generated and loaded, will be the trend. Obviously firewalls exist and will be applied.
  4. We are already seeing a surge in “data security – compliance – anti-intrusion” protection standards globally. These may impair on how we do business in our hospitality environment.
  5. We have moved into a ‘mobile first’ environment and seen the growth of social media influence. These have given rise to other phenomenon in our environment. Hotel reputation management in real time. Reputation impacts severely on rate plans and booking conversions. Guests do not want to be mixed with, or to be perceived as being part of bad reputation organisations. Another branding head ache!
  6. Technologies have also given rise to what we call ‘crowdsourcing – crowd sales’. Again, this is still poorly understood by the industry. Social media and mobile-data communication drives this growth. Its impacts are not properly measured yet. However hotels are warned.
  7. Hospitality ‘Block Chains’ are seeing the day. Stakeholders are being pulled onto inter-connected supply chains.
  8. Enabled by digital solutions and the cloud, more training and perhaps more business process outsourcing will become the norm.
  9. Change management has become the only ‘constant’ and this will likely drive more staff turnover and burnouts.
  10. The race for “more for less” will grow, complemented with additional pressures from open source financial markets.In a transparent world we can no longer afford to operate in isolation.

System talk to each other, and we are likely to see the emergence of growing networks with ‘value exchange protocols’.

Supply chains will become managed by artificial intelligence and the human role will evolve but remain in control.

Mass collaboration with infinite reproducibility will become the norm, and the hotel industry will not be excluded from this disruptive environment.

Who would have thought that the world’s largest taxi company owns no vehicles (Uber)?
Who would have predicted that the world’s most popular media owner creates no content (Facebook)?
Unreal it may be, but the world’s largest retailer owns no inventory (Alibaba).
Closer to our turf, who would have thought that the world’s largest accommodation provider owns no real estate (Airbnb)?

The management of hotels will be: Reinvented, Simplified and Outsourced in many ways.

Revenue & yield management will be automated with AI.

Reservation platforms will manage distribution and many other operational departments will work with third party support.

Hotels will be owned by investment funds and administered by asset managers, who will perhaps engage with multiple specialists to manage their assets.

Hotel management structures and control will evolve.

Blockchain-Digital enablers will continue changing our world.

They are not disruptive technologies as many may think. They are foundation technologies that will create fresh opportunities for hotels.

Make no mistake, the business of hotel management has evolved, but the basic principles of guest satisfaction remain unchanged.

Together, lets embrace these opportunities !

Author: Philip Taylor CEO

Hospitality-Plus.Travel

Previous ArticleNext Article
Hospitality.mu
Mauritius B2B Hospitality magazine, a quarterly publication and blog for the industry professionals. Want to reach the hospitality decision makers in Mauritius/Rodrigues? Contact us +230 57 94 64 37 or info@hospitality.mu

BACCHANALE: A BENCHMARK FOR HIGH QUALITY 0 266

Wine is said to be ‘the most healthful and most hygienic of beverages.’ Bacchanale saw the light as a Wine Merchant in 1999 to endorse their commitment in the supply of high-quality wines to the industry. Specialist in the import of “Terroir Wines”, it offers more than 400 references across the most famous wines alongside a new generation of talented winemakers. To provide a unique and friendly experience the team of sommeliers advises customers on their selection and pairings. A range of wines carefully selected from various countries, with a focus from France, Italy, South Africa, is offered in house.

In addition, Bacchanale offers a range of artisanal spirits, ciders and beers. This line is an incentive to promote artisans and producers working essentially with organic products having no additives or conservatives.

Accessories 

‘Coravin’ : is a revolutionary tool giving you the opportunity to drink any wine, any time without pulling the cork and without having to finish the bottle the same day. You can enjoy a sip, a glass, or more from any bottle and save the rest for weeks, months, or even years!

 Riedel’ : ‘Designing and producing the highest quality glasses and decanters for the enjoyment of wine and spirits since 1756. As expert glassmakers, for several generations, the extensive range of glasses offered is tailor made to suit the selected wine or spirit so as to preserve floral aromas and maintain the right temperature of the beverage to delight your palate.

Avintage’ : Modern and elegantly designed with cutting edge technology, it is the ideal solution for wine cellars.  

A commitment to professional service 

At Bacchanale, providing a true wine experience is essential: 

  • Wines are conveyed and stored in cooled containers to maintain the quality of the wines. 
  • Deliveries are made across the island.
  • Customers are given assistance with their cellar designs.
  • Passionate sommeliers at your service for wine selections, wine pairing, theme wine tasting or events. 

This wine merchant being an ode to the best selection of wines is a must stop in your gourmet journey. 

Visit their new showroom at Beau Songes or at Ruisseau Creole T: 489 23 43 E: admin@bacchanale.mu

WTA AFRICA AND INDIAN OCEAN 2019 WINNERS 0 214

The finest travel brands in Africa and the Indian Ocean have been unveiled at a star-studded gala ceremony in Mauritius. The elite of the travel industry assembled for the World Travel Awards (WTA) Africa & Indian Ocean Gala Ceremony at Sugar Beach – A Sun Resort to find out who amongst them would be crowned best of the best.

Winners at the red carpet reception included Kenya, home to some of the world’s greatest tourist attractions, was voted ‘Africa’s Leading Destination’. Meanwhile the lush forests, wild waterfalls, unique wildlife and paradise beaches of Mauritius helped it lift the title of ‘Indian Ocean’s Leading Destination’, as well as the new category of ‘Indian Ocean’s Leading Adventure Tourism Destination’. Hundreds of the leading travel industries figureheads from across Africa and the Indian Ocean attended the ceremony at Sugar Beach – A Sun Resort, which borders the vast sands of Flic-en-Flac Beach.

Graham E. Cooke, Founder, WTA, said: “Our inaugural ceremony in Mauritius has proved an incredible success. We have had the privilege of recognising the leading destinations, hotels, resorts, airlines and travel providers from across Africa and the Indian Ocean and my congratulations to each of our winners.”

Honorable Anil Kumarsingh Gayan, SC, Minister of Tourism, Republic of Mauritius, said: “It was a big honour and a great privilege for Mauritius to host the WTA Africa & Indian Ocean Gala Ceremony 2019.

“Such a glittering event would not have been possible without the dedication and unwavering support of my good friend, Mr. Graham Cooke, and his wonderful team. Thank you for making 1 June 2019 such an exciting and memorable evening.”

In the aviation sector, Ethiopian Airlines was voted ‘Africa’s Leading Airline’, whilst ‘Africa’s Leading Airport’ went to Cape Town International Airport. In the Indian Ocean, Air Mauritius claimed the titles of ‘Indian Ocean’s Leading Airline’ and ‘Indian Ocean’s Leading Airline – Business Class’.

South Africa’s Table Mountain was named ‘Africa’s Leading Tourist Attraction’. Kenya enjoyed a strong showing, with Kenya Tourist Board named ‘Africa’s Leading Tourist Board’, capital Nairobi winning the new category ‘Africa’s Leading Business Travel Destination’, and Kenyatta ICC picking up ‘Africa’s Leading Meetings & Conference Centre’.

In the Indian Ocean categories, the Maldives cemented its reputation as the definitive romantic nation by being named ‘Indian Ocean’s Leading Honeymoon Destination’, whilst Seychelles picked up ‘Indian Ocean’s Leading Sustainable Tourism Destination’.

Hospitality winners included Hilton Hotels & Resorts (‘Africa’s Leading Hotel Brand’), Saxon Hotel, Villas & Spa (‘Africa’s Leading Boutique Hotel’), Thanda Island, Tanzania (‘Africa’s Leading Luxury Island’), Pangolin Chobe Hotel, Botswana (‘Africa’s Leading New Hotel’), Legend Golf Resort & Spa, South Africa (‘Africa’s Leading Sports Resort’), and Transcorp Hilton Abuja (‘Africa’s Leading Business Hotel’).

The ceremony marked the third leg of the WTA Grand Tour 2019 – a search for the finest travel and tourism organisations in the world. Other 2019 regional ceremonies include Montego Bay (Jamaica), Abu Dhabi (UAE), Madeira (Portugal), La Paz (Bolivia), Phu Quoc (Vietnam), with the winners progressing to the Grand Final in Muscat (Oman).

Find a full list of winners click here on the official WTA website.