NESTLE NESPRESSO INTERVIEW JULIEN MARIO Comments Off on NESTLE NESPRESSO INTERVIEW JULIEN MARIO 1753

Hospitality.mu had the pleasure to meet Nestle/Nespresso Middle East and Africa BDM Mr Julien Mario at the Culinary Festival of Bernard LOISEAU at Belle Mare Place Hotel together with his team and distribution partner Scott & Co Ltd.

Mr Mario shares with us the amazing product development and branding behind their great coffee that is Nespresso.

  1. Tell us about the Nespresso story

The Nespresso story started with a simple but revolutionary idea: enable everyone to create the prefect cup of coffee just like a barista. Since then, our relentless quest to produce the highest quality coffee using the most sustainable sourcing methods has redefined the way millions of people enjoy their coffee. With the touch of a button, we’ve brought the world’s best beans into homes, offices, hotels, restaurants and cafés, delivering the ultimate coffee experience to our customers, cup after cup. 

  1. How were the early days of Nespresso, and how it evolved?

Nespresso was founded in 1986. During the 1970’s, a Nestlé R&D team started developing a project to redefine the art of making espresso. The idea was simple yet revolutionary: to enable everyone, whether in their homes or work places, to make the perfect espresso coffee. In 1986, Nespresso SA is founded with a staff of five employees, four Grand Crus varieties and one machine.  The first Nespresso boutique is opened as a concept store in Paris in 2000. 

At the very beginning, we had only 4 coffees. Today, our original line offers 24 coffees for in-home enjoyments. We offer 15 coffees for out-of-home enjoyment. We also produce several limited editions coffees each year. 

The Essenza machine is launched in 2004, introducing the innovative top loading drop-in capsule concept that has influenced all subsequent Nespresso coffee machine designs.

Each year, we are bringing something new and innovative for all the coffee lovers both in our coffee range and in machine range

  1. Can you share a few figures with us?

Nespresso now has operations in 69 countries. There are more than 600 Nespresso boutiques in 372 cities in 63 countries around the world. At the end of 2016, Nespresso had more than 12,000 employees around the world, in 2000 we had just 331 employees. And more than 70% of employees in the markets are in direct contact with consumers. Nespresso operates 3 production centres based in Switzerland (Avenches, Orbe and Romont)

  1. What about Nespresso in Mauritius

Nespresso is distributed in Mauritius by Scott & Co Ltd since 2012 and the first point of sale, the Nespresso boutique at Bagatelle Mall of Mauritius opened in 2013. Moreover, we have other outlets in Grand Baie La Croisette, Ruisseau Creole, and at the Head Office of Scott & Co. Ltd in Riche Terre. Despite being a small country, Mauritius is a very promising market for the Nespresso brand. Mauritians are starting to know the value of a good coffee, and this is reflected with our presence in key regions of the island.

We also distribute Nespresso in the Hotels and over the years we have been able to partner with restaurants, cafés and hotels so as for them propose a better coffee experience to their customers. The Nespresso Café Gourmand is now present in the menu of many leading hotels and restaurants in Mauritius.

  1. You’ve mentioned Grand Cru earlier. How Nespresso creates this high-quality coffee?

We’ve involved in every aspect of the coffee value chain, so we can ensure the highest standards from coffee bean to coffee cup. Our range of exceptional blends and pure, singly origin coffees are crafted from the world’s best beans. They’re specially made to suit all kinds of tastes and to be at home in every environment – from kitchens and cafés to hotels and offices.

  1. Nespresso is also about the innovative coffee machines? Right?

From the capsule to the machine, we combine unique technology with quality, speed and smart design for an effortless, state-of-the-art experience. Our machines enhance coffee aroma, crema and flavour, pairing just the right amount of water and pressure for the perfect coffee every time. We develop new coffee varieties to meet consumer demand, design packaging for unrivalled freshness and constantly seek ways to improve our customers’ experience. Towards the end of 2017, we have launched two new ranges of machines in Mauritius: Essenza Mini and Expert. 

  1. How is the price of the Nespresso capsules perceived?

We are confident that our prices reflect the quality of our beans and the level of service we provide to our customers. Only a small proportion of the world’s coffee meets our standards in terms of quality and taste. This is why, year after year we return to the same farmers to purchase their beans investing the long-term viability and sustainability of their farms and pay premiums for superior coffee. Nespresso also invests in trained coffee specialists who provide customers advice on coffee selection.

  1. What is caffeine and how many coffee cups can one person consume a day?

Caffeine is a naturally occurring substance found in around 60 plant species, including coffee beans, tea leaves and cocoa beans. In 2015, a detailed study by the European Food Safety Authority (EFSA) on caffeine safety concluded that moderate caffeine intake of about 400 mg per day does not have any adverse effect on healthy adults. We believe that moderate consumption is between 3-5 cups per day, depending on the blend. While there is no evidence that more than five cups will negatively impact on a person’s health, everyone should be aware of their own caffeine consumption and define what’s best for them. 

  1. Last question. What else?

Haha! Well, George Clooney has been our brand ambassador since 2006. Not only has he helped to build a more human, and humorous side to the brand, but he has also strengthened Nespresso’s premium brand image and made it a very aspirational brand. Recently, he visited our AAA coffee farms in Costa Rica to experience and understand the sustainability initiatives of the Nespresso. He might certainly be our most famous Club Member, but like the rest of our brand community, he shares a delight in exceptional coffee.

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IN THE KITCHEN WITH CHEF NICOLAS VIENNE 0 234

“Moving to Mauritius was a decision first led by the island’s reputation for fascinating cuisine, but when I discovered the passion and warmth of the people, I knew there could be no better place for me.”

Four Seasons Tenure: Since 2015

First Four Seasons Assignment: Executive Chef, Four Seasons Resort Mauritius at Anahita

Employment History:

Sofitel Guangzhou Sunrich, China; Sofitel So Bangkok, Thailand; Sofitel Shanghai Hyland, China Sofitel Bora Bora, French Polynesia Coral Palms Island Resort, New Caledonia; Fine Ca- tering and Event Company, Florida, USA; Café Moderne, Paris, France; Bal- thus Restaurant, Beirut, Lebanon; Sur Un arbre perche, Paris, France; Bistro Humbert, Boston, USA

Birthplace: Paris, France

Languages Spoken: French, English and Spanish

With a career that incorporates more than 14 years professional cooking and kitchen management experience across three continents, it is perhaps no wonder that keen traveller Chef Nicolas Vienne has found his home in the beautiful surroundings of the In- dian Ocean, on an island famous for its rich cultural diversity and welcoming nature. His role of Executive Chef at Four Seasons Resort Mauritius at Anahita now extends his experience across a new, fourth continent.

Beginning in his native Paris, Chef Nicolas developed his skills under the guidance of multiple Michelin Star chefs, including Alain Ducasse and Eric Briffard at Four Seasons Hotel GeorgeV. His first international opportunitycame in 2001 when he accepted the position of executive chef for Bistro Humbert in Boston, USA – a stepping stone towards his global journey. Following Boston, Chef Nicolas held various international positions as executive chef, including locations such as the bustling city of Beirut in Lebanon, the sunshine state of Florida, USA and the paradise South Pacific islands ofNew Caledonia and Bora Bora. During a return to Paris in 2004, Chef Vienne was awarded a Michelin Star while head chef of Café Moderne.

Joining Sofitel in 2007 while in BoraBora, Chef Nicolas embraced the company’s expansion into Asia, first taking on the executive chef role in Shanghai, before becoming part of the pre-opening team of Bangkok as culinary designer and then into his most recent role as area executive chef in Guangzhou in January 2013, where he oversaw five of the region’s hotels, leading a combined team of more than 600 chefs and 20 restaurants.

A multiple award-winner, Chef Nicolas is fluent in French, English and Spanish and is the proud author of three published cookery books. Chef Nicolas is married to his wife, Donia, and is the proud father to Meryl.

BEST WISHES FOR 2019 0 317

Dear Advertisers and Subscribers,

It is with great pleasure that we share with you this last edition for 2018.

Click here to read our last edition for 2018.

In this edition we are privileged to introduce you to the latest Hotel Brands, C-Resorts from Constance and SALT from LUX Resorts. Mr Piers Schmidt, Founder of the advisory firm Luxury Branding shares what it takes to create, launch and build a hotel brand in this competitive industry. Chef Jordi Vila describes his journey from helping out in family restaurants in Barcelona to becoming Executive Chef at Constance Lemuria, on the island of Praslin, Seychelles. And more…

Unfortunately the recently appointed publishing team to manage our magazines did not manage to deliver the previous edition Sep/Oct/Nov in time and we had to terminate their contract. We thank all the contributors, advertisers and subscribers for their patience and understanding.

Because of this delay, we postponed the main prize (Rodrigues Trip) Lucky Draw to Dec 2019 as we were not able to publish an additional magazine and best market the lucky draw 2018.

The winner for this 2018 edition is Mr Stephane Mathieu who wins a Nespresso Machine from our partner Scott.mu and a Rs10,000 voucher from MariDeal.mu. Congratulation to him and thank you for supporting our magazine.

On a more positive note we wish to welcome onboard our new Editorial Assistant Ms Anishta Ruggoo who has shared her enthusiasm and interest in working with both our magazines. She has proven to be the right team member and addition to the team:

Founder/Editorial – Sebastien Staub (Homes.mu & SmartMedia.Agency)

Art Director – Mike Muraz (Mataora.com)

Assistant Editorial – Anishta Ruggoo

We now all look forward to distributing this 2nd edition to all Hospitality players around Mauritius starting with posting the magazine to all 110 Hotels CEO’s, Head Chefs, Brand & Purchasing Managers as well as to all the corporates of the featured hotels this 2nd edition. As well as our key strategic distribution partners:

  • LUX Cafes
  • La Maison Du Gourmet
  • L’Epicerie Shops and
  • The Gourmet Emporium to name a few.

Our mission is to become the leading B2B Hospitality magazine sharing the latest news, events and trends and which will cater for local and international advertisers.

Thank you all again for the support and best wishes for 2019.

Sebastien Staub

Founder & Editor in Chief