ENTREPRENEURSHIP – ANJU HAWOLDAR 0 2057

“Skills can be taught but attitude is what you are born with and what you nurture by breeding the right habits”

It is on these terms that Anju Hawoldar , Brand Ambassador for Decayeux Golf and Director of Oceandash Fresh Seafood Ltd, embarked  on her entrepreneurial journey and has built up a reputation which won her an award in 2017 for ‘Femme Entrepreneur’. The right attitude, according to her has shaped up her journey where passion , precision, dedication and quality are the key ingredients to meet up clients’ expectations. 

Driven , determined and dynamic, she began her career by the set up and launch of an Indian restaurant in Moka and subsequently selling it to meet up new challenges and move in different more promising segments namely : Golf, as the Brand Ambassador for Decayeux Golf; Seafood , as the Director of Oceandash Fresh Seafood Ltd and more recently in property development and real estate sector as a consultant. 

According to her, the secret which fosters the success of an entrepreneur lies in engendering the right attitude “ Skills can be taught but attitude is what you are born with and what you nurture by breeding the right habits. The drive factor for the success of any entrepreneur relies heavily on how result-oriented and how dedicated he is. The pace at which our society is moving and evolving ,embracing culture change and innovation , reasserts my core beliefs about work ethics, discipline and consistency’

Having embraced different work responsibilities and in spite of having herself a very busy schedule, she is adamant that ‘there is a huge difference between business and busyness! It is only by adopting the right mindset  and working towards optimal customer service within set  deadlines in a challenging and competitive environment that one can turn an unproductive busyness in a successful business.

Passion for golf

The past decade has seen a major paradigm shift in the economic players of our market. Anju’s drive to tap in new market opportunities paved her way as Brand Ambassador for Decayeux Golf, a  French company having set up a subsidiary company in Mauritius since two years. Decayeux Golf , based in France has been a pioneer in the processing of metal parts /accessories for luxury goods and jewellery to well reputed houses such as Louis  Vuitton. It has over a century sustained development in this sector and enhanced its expertise to come up with a prestigious line ‘Decayeux Golf’ offering a range  of opulent-statement makers to refined timeless pieces and jewellery  such as Gold plated cufflinks, Belts, Necklaces , Bracelets, Clubhouse lamps, Keyrings and tees (to name a few).

Golf tourism has undoubtedly emerged as a promising sector in the past decade. Our country not only boasts of some of the best 18-holes courses but can at the same time provide the right climatic conditions and hospitality that could propel it from ‘ the new kid on the block as a golf destination’ to being a golf destination par excellence’ 

The market always dictates the rules for entrepreneurs like us and we can only take the cue to go ahead with the launch of a new product when we see old players holding a monopoly of the market but not offering the competitive advantage that we have to offer. Already present on our market are Lacoste and Boss Green for which there is a huge demand from Golfers. However our products at Decayeux Golf have an unparalleled competitive advantage in that these have been designed specifically for golfers. 

Seafood as a growing opportunity 

Being herself a foodie and having held a restaurant for a decade, Anju struggled to find on the local market products which were fresh and readily available upon demand. She saw the huge untapped potential of Oceandash Seafood Ltd and took it over two and half years ago to propel it to another level of distribution targeting Hotels , resorts and key supermarkets. 

As at date the company supplies fresh seafood from Scotland namely Salmon , Oysters, Lobsters, scallops and Mussels. She has through a short span of time, through her premium quality products secured the trust of well established restaurants and hotels around the island. Though according to her the market is “ small, tough and challenging’, she is confident that as long as her products reflect competitive strength and her team is geared towards customer service , she will only be moving a step ahead. As explained , the price-quality equation always comes into play in a market as competitive as seafood. ‘ It is hard to explain at a tasting with a new client why our salmon ( for instance) is different from that coming from Norway. At the end of the day to some clients , Salmon is Salmon. This is when I always point out and re-emphasize the difference between my products and that available on the market. Loch Fyne , the Scottish supplier I am working with , is the proud holder of ‘The Queen’s award for the premium quality of their products. This is in itself a statement”

Being a regular in London , she has always been amazed by the wide range of fresh , high quality products which was available on the market and for which there could be a huge demand on our market. She rightly believes that there has been a change in consumer trends, where people are now looking for a healthier and fresher alternative on their plates. It undeniable that  in recent years there has been an evolution in the quality of products available on supermarket shelves : Food items from Waitrose and Jacobs are now available on the market. With  Oceandash Fresh Seafood Ltd  Anju aims at bringing home, products which are in line with the new market trends keeping in mind the size of the market. 

In spite of the continuous growth of her company , she believes that it is ‘only a baby swimming with the sharks’. So for the next quarters her objective for the company is to conduct a market research to identify new opportunities for the distribution of ready-to-eat and ready-to-cook items given that we are evolving in a fast moving society where people hardly have time to prepare a meal. 

Building on existent work ethics and targeting new markets

What next ? Anju takes a wide interest in the economic development of Mauritius more precisely in property development. Recently she been appointed as a consultant in the real estate sector although she believes that ‘it is quite slow moving at the moment, there is still a potential for growth’ She perceives that land will never be devaluated but will at some point become scarce due to numerous ongoing projects. The key would then lie in tapping revenue in the face of these constraints and opt for smarter development. 

‘No challenge is worth the ride , if when taking it up, there are no struggles involved’

It is on this positive note that she concluded this enlightening interview and adds that she holds quality family time as her priority as this is what keeps her grounded to her core beliefs : humility , dedication and honesty!

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HOW TO USE YOUR PERSONAL BRAND TO ALLEVIATE YOUR BUSINESS PROFILE Comments Off on HOW TO USE YOUR PERSONAL BRAND TO ALLEVIATE YOUR BUSINESS PROFILE 187

Whether we believe so or not it is in our DNA to sell both ourselves and any tangible product we can regain enough influence to promote, in the outcry for both attention and reiterated self-absorption, the tactical selling tools we use to advance our way into the hierarchy of society and manufacture relationships is the very tool we must interject into our career proposition. This leads to purposeful sales and trustworthy partnerships.

It dawned on me recently that the trajectory of my personal life lies effervescent in all notion of proprietary influence, from the recommendation of small purchases such as hula hoops, books and sun cream, to more permanent life changes with influence of recommended breakfasts, vitamins and health alleviating foods. Yet minor, these personal wins got me thinking about how to use the attributes of your vocal whims to succeed in business.

Firstly consistency, the closest people to you, family, friends, partners, may see you regularly enough to see whether you are upholding any kind conscience and impactful life plan, this could be turning vegan, cutting out alcohol or changing your sleeping pattern. Showing consistency is a sure-fire way to get you noticed for your strong will and desire for meaningful change, this goes hand in hand for any career and business endeavours, constantly being active, communicative and visible on a cross platform of social media will build your authority and express a clear narrative to your readership.

Secondly, stay within your remit, I don’t mean isolate yourself and pigeonhole your talents, I mean stay clear to your niche, a continuous stream of career changes and sector interest broadcasts a message of uncertainty and disorientation, ( I certainly speak from experience on this one ) trying to find your passion and enjoyment is one of life’s downfalls, but stick with a specific talent and explore the territory around it instead of moving on to the next.

From my personal experience I started out in fashion journalism and decided some years later I hated fashion, and decided to move into PR and marketing, however realising some months down the line, I loved journalism I was just located in the wrong sector, finally now finding my feet with specific concentration on the luxury market for female pioneers. 

Distinguish yourself from the sheep, it is harder now more than ever to create and imagine something that solves a problem and fills a void, with endless pop-ups of data driven ads and access to more content than we can ever consume, finding un explored territory is nigh on impossible.

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There are thousands of consultants, marketers and PR agencies vying for the same end client, but in the race for the chase ensure your voice differs from others, usually you will find, every imaginative topic or multi-million-dollar idea you dream up has already been traversed. Hence, identifying and honing in on a unique niche will get you noticed far more frequently than choosing a conventional topic. Once your passions and talents are in line, devise strategies, marketing and sales tools that will not only directly hit your end consumer but those of a wider audience, gaining industry recognition and viable sponsors will build a loyal audience, then you just need to deliver on discussing out of the box ideas and selling with credibility and authority.

If your pipeline is drying up and sales seem a thing of the past then look into changing up your tactics, direct sales door-to door, telephone and email stratagems are so 2018, building meaningful relationships that align with company values, generating industry credibility and showing consistent and out of the box ideas will keep your buyers and audiences desiring more.

For more luxury, consulting and business related articles, visit:https://www.thecblifestyle.com/ or contact me directly at thecblifestyle@gmail.com

POSSIBLE FUTURES FOR A POST PANDEMIC TRAVEL INDUSTRY, PART 2 Comments Off on POSSIBLE FUTURES FOR A POST PANDEMIC TRAVEL INDUSTRY, PART 2 271

The first part of this series outlined the background to the disastrous set of circumstances that the travel, tourism and hospitality industry finds itself in.

It also outlined the first of four scenarios: Travel swings back to normal in 2021.

We continue with the next theory…

Scenario 2:  The end of mass tourism as we know it

In this future, the economic recovery plays out in similar fashion to the scenario described before. However, the emotional and social impact this crisis has on humanity is too deep for people to get back to the old normal.

Months of lockdown and new patterns in social distancing, bio-surveillance and our digital consumption will change travel at its core. Spending more time at home, a higher focus on hygiene and health and shunning away from crowded places will be the new normal.

These attitudinal shifts will also be reflected in policy changes in our daily life, such as health and safety regulations, data privacy and border controls. All of these trends have huge consequences on the travel industry

Urban-based crowded tourism will decrease in favor of outdoor and natural environments and long-haul destinations will be perceived as high risk compared to closer-to-home locations.

Tourist destinations will experience different fates. Countries that have traditionally been net tourist flow senders (Northern Europe, U.S., Japan, etc.) will win, while countries that enjoyed positive inbound numbers (Southern Europe, Thailand, Mauritius, etc.) will be on the losing side.

Beyond washing hands

In a rush to build confidence among travelers, hygiene protocols and labels have started being implemented across all destinations and companies from the early days of the outbreak.

Singapore was a pioneer in its announcing of a nationwide hotel audit scheme branded as the “SG Clean” label, regulating measures like temperature screening intensity at hotel entrances and disinfection frequency rates in common areas and guest rooms. 

Hong Kong quickly turned its airport into its first line of COVID-19 defense by sending all incoming travelers to the AsiaWorld-Expo upon arrival for throat saliva samples, as well as providing tracking bracelets for visitors tied to a smartphone app.

Elsewhere, Emirates has launched on-site rapid coronavirus tests that take 10 minutes for passengers landing in Dubai. The city of Madrid, badly hit by the virus, has launched its own “Hotels COVID-Free” quality stamp.

In this scenario, this patchwork of protocols and certificates all over the world generates confusion and mistrust across travelers. In a coordinated effort by governments, international tourism organizations and major industry associations, a new universally accepted health certificate label will be established in 2021 for air transport and hotel accommodation ensuring consistent standards worldwide.

In aviation, discussions around the end of the loathed middle seat on aircraft will turn into reality, food services onboard becomes a distant souvenir of another era, indicators like cabin air recirculation rates will emerge and face masks will be a part of new standard safety measures on planes.
 
Hotels will focus marketing efforts away from the beautiful pool landscape towards features like disinfection standards, touchless technology for all types of physical interactions and larger spaces between sunbeds. Hotels will switch to room-only food services, transforming breakfast and other food-related spaces into spacious lounges.

What will hurt a hotel’s balance sheet is the need to keep hotel occupancy rates low, with a health buffer of over three nights between guest stays in the same room to eradicate any risk of contaminated surfaces. 

The alternative accommodation industry will enjoy the advantage of being perceived as a less-crowded lodging option but will have a harder time building travelers’ confidence around hygiene and health standards.

Industry leader Airbnb will push hard amongst its hosts to establish a new set of cleanliness and disinfection protocols, but certain travelers will steer away from private accommodation for good.

The travel industry faces a soul-searching moment 

All these measures will have a dramatic impact on the industry economy. In a world where maximizing occupancy rates or load factor has been turned upside down, travel companies will have to take a hard look at their cost structure and their pricing strategies.

Some companies will feel the punch more than others. Low-cost carriers will be forced to rethink their business model. Their strategy of squeezing as many passengers as possible on aircraft, which in turn stay as in the air as much as possible, will become unsustainable. 

Network mega-carriers relying mostly on long-haul flights channeled through massive hubs will also face a gloomy future. Fewer long-haul trips and travelers shunning crowded places will trigger a significant downsizing of airlines with sky-high airplane orders and iconic airport projects coming to a screeching halt.

Short-haul flights, already under attack pre-coronavirus from the flight-shaming movement, will see the shift of travelers towards lower-carbon-emitting transport means like high-speed trains. 

Corporate travel apocalypse

One of the most radical transformations in societal attitude will be around business travel, fueled by virtual meeting practices adopted during the lockdown period and new corporate travel policies implemented to curb expenses during the cash crunch.

The irreversible decrease in business travel, by any measure the most profitable clients of the travel industry, will hit the balance sheets of travel companies like a sledgehammer.

The implosion of meetings and events activity during the crisis was a watershed moment for the industry. The unstoppable rise of virtual conferences and webinars during the lockdown period and the perceived danger of large crowd gatherings will transform major convention centers into indoor leisure spaces or city landmarks of a past golden era. 

The rise of a new distribution landscape 

Two types of travel intermediaries will suffer a Darwinian process of natural selection.

  1. Traditional offline travel agencies that were behind the digital curve will slowly fade into extinction in this hyper-connected world.
  2. The few travel management company survivors will be the ones rapidly adapting to a significantly smaller market and to a change in paradigm in servicing and duty of care.

On the online travel agency front, there will also be major changes in play:

  • Servicing and connecting with customers during the darkest moments of the crisis will turn out to be the most powerful loyalty program any marketer could conceive. Speedy refunds for cancelled bookings, transport and lodging rebooking alternatives for clients stranded overseas and an ongoing and candid communication strategy will win the hearts and pockets of customers.
  • Deploying bots and machine-learning algorithms, allowing for automation of back-office processes and customer service interfaces, will make the most successful players future-proof for disruption in the years ahead.
  • Many will integrate a traveler’s health data across the entire industry’s service chain, in an ecosystem where health information will become a mandatory data field for all actors.

Faced with our rapidly increasing digital life, where tech giants try to keep users locked into their ecosystem, the most successful travel players will start to integrate daily users’ services like inter-urban mobility, local entertainment booking facilities and food delivery services, in order to remain relevant in the customer’s mind.
 
This trend towards Asia-like super apps in the Western World will spark a frenzy post-crisis, with merger activity between travel tech giants and mobility and food delivery tech players, whose valuations suffered a massive downward correction during the economic deadlock due to their weak balance sheet.

* Check scenario 1 here, then 3 and 4 when they are published next week.About the author…

Mario Gavira is a tech executive, angel investor and board adviserAirlineAirportGround TransportationHotelOnline Travel AgencyPrivate AccommodationTours and ActivitiesCoronavirus