THE ROAD TO RECOVERY AN ANALYSIS BY THE FOUNDER OF HOSPITALITY.MU Comments Off on THE ROAD TO RECOVERY AN ANALYSIS BY THE FOUNDER OF HOSPITALITY.MU 1378

Mauritius Hospitality, Travel & Tourism sector is in for a hard hit and a long long road to recovery! Just like Egypt’s Tourism has recently shown the World how hard it is to overcome unprecedented challenges that comes with such destructive and disruptive event such as their Arab Spring of 2011. Now the World has woken up to this “Global Plandemic Covid 19” event which I qualify of the worst tourists (local & international) attack on all the living souls and businesses on this planet which depends on tourism to survive. This catastrophique event will create the same adverse effects if not worst to all Hospitality, Travel and Tourism destination alike. No one will be spared here! Not Egypt nor our tiny travel destination that his Mauritius.

According to the WTTC: “Over the coming months, it will be crucial to call upon governments all over the world to ensure the survival of travel and tourism, which currently has up to 75 million jobs at immediate risk globally, with up to 5.9 million at risk in the U.S.A. alone,” Gloria Guevara, WTTC president/CEO, said in an official release.

Source – https://www.hotelmanagement.net/own/wttc-travel-tourism-critical-to-economic-recovery

Reading the above article and after watching the documentary below about Egypt long hard road to recovery post Arab Spring from it’s once glorious days of tourism with 15M annual visitors, I predict that we will all have to face in the coming months and I would even argue years the same situation unfortunately. People are talking this December all will get back to normal I am not that optimistic and would argue we must reflect and copy the attitude, laws and mindset of the Egyptians GVT, People about regaining their glorious days of Tourism.

See video here – https://www.youtube.com/watch?v=1gp7SkhwgfY

The Lessons to learn and take from Egypt Tourism post Crisis 2011

Source – https://egyptindependent.com/fifteen-million-tourists-to-visit-egypt-in-2020-wto-economic-advisor/

Let’s breaks down the immediate effects from such terrorists attacks travel ban on Egypt’s Hospitality, Travel & Tourism post Arab Spring of 2011 and their solutions as a nation which lead to the road to recovery 5 to 10 years on leading to 2020 with the hopeful signs of them regaining their 15M annual tourists, but Covid 19 happened to halt their amazing hard work to recovery.

It took them close to 9 years to finally get back to 15M visitors and the WTO Economic Advisor forecasted just that in Jan 2020, a month before this Global Pandemic was announced and crumbled everyone hard efforts in regaining travellers trust and Tourism business momentum of getting ahead.

Firstly, Egypt has been world the leader in Tourism for decades and once had 15M tourists back in 2011 prior the Arab Spring which shock its Tourism and Travel industry. By 2016, 5 years after the terrorist attacks which last less than a month, they could only manage to get 5M annual visitors which represents a massive 70% drop. The entire nation felt such a dramatic tourism decline and hit on their businesses which all depended on Tourism and directly affected their daily livelihood, their income which was severely reflected in their national GDP. Everyone living in the Capital, cities and villages around felt this for the past 5 years and even now 9 years on which they describe in the video above. They all keeps talking and remembering the good old days prior this travel shock which took down their first economic pillar. Lesson #1.

Secondly, all had to work very very hard collectively to make their most important assets which is their tourism image from the World famous tourism sites of the Pyramids to their Nile River down to the smallest tourist floating taxis. All the Egyptians who work on this World famous river said that they all cleaned it daily. A sailer was saying that not even one plastic bottle was left floating around. They all respected her (Nile and Egypt) and knew how she was precious for their daily lives and to make sure tourists was impressed with the cleanliness of the Nile river and the safety of Egypt was paramount to their recovery plan to 15M annual visitors. Lesson #2.

Lastly, all Egyptians knew that the travellers who travelled very far to come meet and discover this biblical river had at heart the wealth of their country. This river is the life and blood of all the cities and villagers who needed her water foremost and all used her routes. The lesson we must all learn and all remember here, is they all adopted the collective attitude to make Egypt clean and safe but most importantly they all worked together to make sure that the rare tourists were treated so well that they would come back the following year or sell the destination to their friends and family. Lesson #3.

These are the most important lessons we must all adopt post Covid 19 is to respect our island and to keep it clean everywhere that includes inside everyone gardens, neighbours, river, beaches and mountains. All Mauritians must adopt such an attitude if we want to win this together. If Egypt, one of the most visited destination and country in the World has done it by restructuring its laws on pollution, on hotel pricing and they managed to change their population mindset to make it safer and rebuild their image post the Arab Spring war which they finally were going to overcome as they were set to regain 15M tourists, but this Covid-19 halted their hopeful forecasted figures this 2020.

Source – https://www.ceicdata.com/en/blog/egypt-tourism-2016

Now this is what the World and Mauritius Hospitality, Travel & Tourism is about to experience not for a few months but for a few long years min 3 to 9 years before we get back to the same numbers we had previously recorded and ever dreamed of reaching. And the precious lessons we must all adopt now.

The Opportunities

With time of crisis, there is a lot of opportunities for those is favour to revise their Hospitality, Travel & Tourism offers but most importantly will help those who are smart enough to rework their product offering and a total restructuring of their entire operations to make it more efficient and sustainable, with the ability to adapt to change fast and to make their product offerings reachable and convertable with an added value such as competitive pricing and but most importantly reverse their entire marketing strategies and target markets.

Local Project for Mauritius – www.IleMaurice.Voyage (Live Site) For sale or lease.

Mauritius.cn.com (Chinese Market also for sale or lease.) first to be traveling out of china after this quarantine is over +1B travellers the world largest travel market.

Global OTA based on a Market Sharing Economic Model BookAirtickets.Flights | BookBusinessClass.Flights & BookFirstClass.Flights Inviting all Airlines to invest in these Global OTA Booking Model.

Project Funding here – https://www.smergers.com/business/travel-portal-investment-opportunity-in-mauritius/uyfoo/

Remember these companies were all created post crisis 2008 | UBER | AIRBNB & more – https://www.foxbusiness.com/markets/startups-great-recession

The World is on a reset so should your business strategies, model and plans.

POST – COVID 19 & POST LOCK DOWN

Source – https://www.phocuswire.com/coronavirus-global-hotel-strategy-part-1

From what I have studied (Bachelor of Commerce in Travel & Tourism Entrepreneurship Degree from Curtin 2007) and worked for from all my work experiences, travels and knowledge during all my life. We are about to all be tested and pushed to the limit of our survival skills, creativity and passion to succeed. In crisis like these, there is always room for greater opportunities for all. Not only the hotels but everyone involved in this Hospitality, Travel & Tourism industry, the lifeblood of World-wide businesses.

Unless, we revise immediately our “Tourism Offer” with a very attractive “Destination Package and Pricing Strategy” and open our Resorts, Hotels to all travellers right away after the lockdown with a well thought targeted global digital marketing campaign for each countries just like www.IleMaurice.Voyage (For Sale or For Lease) we are heading for the greatness recession in Mauritius, which will affect us all from the CEO to the Taxi Driver.

I predict that we will have a 80% to 90% drop for the next 6 to 24 months and that will remain at this percentage for minimum 3 to 5 years before we gradually get back to 1.2M tourists per year which we have only managed to get for the past 10 years. A very mediocre result we must not be proud of and very far from the 2M a year tourism plan promised by the Government before Covid 19. S.STAUB

In order to remain competitive regionally and internationally and beat competitors who will try tap in this low traveller market ahead of us all. Hotels and airlines must drop and adjust their pricing strategy for the next couple of years to match the local rates in order to stand a chance to keep their business afloat and drive their most loyal clients and have them returning to Mauritius this December and the following year. The sole objective is to retain our 1.2M tourists the +100K a month that helped Mauritius and all Mauritians survived before this global economic collapse.

The Losers …

will be the ones who will be too late to adopt a fast change for innovation and who will adopt a “Wait and See” plan. Most of those will be left behind and might end up down the bankruptcy road. Many businesses will drop their heavy resources such as staffs, suppliers and will of course adopt a “Save the Sinking Ship” short term solution. They must absolutely work on their mid to long term plans.

The Winners …

will be the smart hotels and tourism organisation to implement a win-win traveller hotel airline offer. Those who want to jump on this opportunity will have to adopt such a “Competitive Pricing Strategy” to stay afloat at least until things around the World gets back to normal.

In Conclusion …

Profits will become last of their worries.

Break even will be the new benchmark as bankruptcy will be their failure with the end of their existence and careers.

Clients Retention, Satisfaction and Loyalty will become their priority.

Expect amazing value travel deals this 2020/2021 with amazing airlines, hotels apply this strategy globally!

Thank you for reading and feel free to contact me to work on your Digital Marketing Strategy this 2020/2021 or should wish to invest in any our premium domains and projects which all are for sale or seeking investors for serious JV.

Regards,

Sebastien Staub – Founder & Editor

HOSPITALITY.MU – 1st Position of Google For Hospitality Mauritius

HOMES.MU – 1st Page of Google For Homes Mauritius & Real Estate Mauritius and more…

SMARTMEDIA.AGENCY – 1st Page of Google for Branding Agency Mauritius & VR Marketing Mauritius

#Mauritius #Globalbusiness #Travel #Tourism #Hospitality #Postc19 #Strategy

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Mauritius B2B Hospitality magazine, a quarterly publication and blog for the industry professionals. Want to reach the hospitality decision makers in Mauritius/Rodrigues? Contact us +230 57 94 64 37 or [email protected]

THE MALDIVES, MAURITIUS, SRI LANKA, WHO IS DOING WHAT TO RESTORE TRAVEL CONFIDENCE ACROSS THE INDIAN OCEAN Comments Off on THE MALDIVES, MAURITIUS, SRI LANKA, WHO IS DOING WHAT TO RESTORE TRAVEL CONFIDENCE ACROSS THE INDIAN OCEAN 567

After the recent round of short interviews with hospitality leaders in the Maldives, Mauritius, and Sri Lanka, these were the key messages that will win customers back. 

MALDIVES – No social distancing, but a rather physical distancing in the Maldives.

One month ago the Maldives reopened the country borders to international travelers and since then, welcomed nearly 4500 tourists mainly from the UK, USA, UAE, Germany, Swiss, and Russia. With strict health and safety standard procedures implemented across the country, starting from the airport to the resort islands, the ‘new travelers’ have already voiced their appreciation for the level of care and hygiene on various social media and forums. But if being welcomed by the resort representatives wrapped in PPE and armed with face shield, gloves, and masks might not feel like the most relaxing start of a much-needed holiday, Afeef Hussain, Regional Director at LUX* Resorts in the Maldives, reassures that guests do love the feeling of safety 

“Being able to arrive at the resort and start enjoying their vacation right away not having to worry about anything, is what our guests want”

Together with high levels of hygiene, another key element to restoring travel confidence is the value of the experience. Afeef Hussain shares that the ‘new travelers’ are not going to spend the same amount of money they used to. Therefore, the value of the vacation is under great scrutiny and determines whether your customer might decide to return to your hotel or to travel somewhere else. 

“There is no such thing of ‘new normal’, but rather a ‘new mindset’”

To ensure that each action taken to uphold the hygiene standards at the resorts is mutually beneficial, Afeef says that whatever is done for the guests, is also done for the team members. This ensures their wellbeing and wellness and translates the Company’s core message of ‘care’ into action.

SRI LANKA – Borders are closed, but our resorts are not.

Sri Lanka has recently delayed the opening of the country borders, but hotels and resorts across the island are back in business with the local market. The execution of health and safety standards at each property has been instrumental to restore a domestic travel confidence, says Arjuna Perera – Sales Manager at Theme Resorts & SPA based in Colombo. To start with, Arjuna Perera and his team produced a video message to show all the procedures and reassure their customer base. 

‘We immediately created a survey, to help understand what are our customers’ priorities at this critical time’ 

But, as we know, the local market demand alone does not cover it. A voucher system propelled by Arjuna’s sales team successfully generated over 1000 room nights. This shows that flexibility is another key factor to encourage travel demand. Flights can be canceled or delayed, quarantine systems are changing by the day. ‘All we need is a bit of flexibility’ says Arjuna ‘and the results are showing us that people are keen to travel, they just want to feel safe’. 

But how do we ensure social distancing in Sri Lanka? For Theme Resorts & Spa, more than distancing, we talk about isolation, but in a good way. The nature experience of some of their properties is guaranteed to the point that to reach some of their glamping sites, you will have to be picked up by the hotel concierge somewhere in the jungle.

MAURITIUS – A contactless experience and smart use of technology.

As Mauritius prepares to reopen borders next month, the health & safety checklist of the destination seems to grow longer.

The use of technology, however, plays a key role in the destination, currently undergoing a digital transformation with a brand new website, a travel platform in the making and a range of digital solutions for tourists. Airline and travel industry expert Youvraj Seeam, based in Mauritius, shares that to pick up on travel confidence, we first have to observe the consumers’ changing behaviors and thereafter understand the new demands.

“For this to be truly successful, we need collaboration with all the stakeholders across the industry”

Youvraj shares that tools like the Travel Recovery Insights Portal of ARC & Boston Consulting, the McKinsey Travel Pulse, or the Traveller Trends Tracker by Adara must be on top of today’s agenda for the modern marketer. This would enable industry leaders to have more visibility and start making progress along the way.

Based on his experience in the airline industry, the key message needs to revolve around hygiene standards and procedures from the moment the traveler checks-in, boards the plane and reaches the destination. Once arrived, says Youvraj, a contactless experience needs to be in place to ensure a safe transit until the guest ultimately reaches the hotel.

 About the author:

Dolores Semeraro is a multilingual professional speaker and trainer, fluent in the Chinese language. She provides strategic direction and training courses to companies and tourism institutions helping them to speak today’s digital language of their audience. Her vision is to create a sustainable digital connection between travel industry stakeholders and their desired customers.

IT’S NOW OR NEVER INDUSTRY GLOBAL RESET BY MARC WILLIAMS Comments Off on IT’S NOW OR NEVER INDUSTRY GLOBAL RESET BY MARC WILLIAMS 615

IT’S NOW OR NEVER, I am only tired, as the song goes and so says mother Earth after years and years of succumbing to the filth that are being spilled into her bosom by the 7 billion of us.

 We are at a crossroad and an eye-opening moment that have to be reckoned with. The changes to the way we live, the way we do business and the way we conduct ourselves in this world will happen whether we like it or not. It will be subtle and forcing us to be the architect of this change – it’s another industrial revolution enabling humans to evolve into a more conscientious being for the benefit of all and mother nature. And it’s worth mentioning here the abrupt change we are witnessing in the hospitality industry. 

Being reliant on large number of human capitals, the hospitality industry has been the most affected by the global pandemic, like no other. Think about it, its an industry that needs an intensive labour force to serve its consumers, it needs the use of fossil fuel to allow its consumers to travel and at the core of the travel industry there is the need for the Oil & Gas producers to power the planes and run the establishment that serves the hospitality industry. So, it’s an industry that at the core, survives and becomes profitable on the demands and supply within the Petroleum Market – for instance, when we see a low cost of crude, the demand rises, consumption rises and tourist travels. On the other hand, as the demand for Petroleum products rises, we see a rise in production which accompanies the rise in crude price. At the same time industrial catering contracts are signed in numbers around the Middle Eastern oil producing countries to support the crude majors, like BP or Total, and their service partners.

Then sometime in March 2020 the world stopped…

As every human activity came to a standstill, the price of crude oil stumbled and crashed as the demands crumbled. Unfortunately, we have made crude oil the center of our existential activities; that businesses linked to its production, whether directly or indirectly, are struggling to keep afloat during this pandemic period. This is a true portrait of our vulnerability as humans who have become too dependent on fossil fuel – the only matter that is damaging our beloved mother Earth.

In light of the new normal as we fashionably call it these days, the only way forward for the hospitality industry, but more certainly for the industrial catering sector, is automation and robotics with a change in attitude within the concept by all stakeholders and consumers. This in turn will reduce the heavy reliance on large manpower thereby improving profitability which has hit the industry since the fall of crude price. Although change is a pill hardly accepted by people entrenched within a certain framework and mindset, and unless changes are actuated, the hospitality industry may lose the precious backing of the investors. 

How can we forge this sudden change then…? One aspect with the labour intensive hospitality industry is to use automation and robotics wherever possible but still remain within the framework of good practice. For instance, within the kitchen we have already started using automation when it comes to the processing of veggies, washing up of cutleries, pots and pans. What we need now would be the autonomous self-cleaning equipment – in the domestic market we already have self-cleaning oven – with a bit of imagination we can have self-cleaning combo oven and cooking plates inserted on a stainless free stove where every debris or liquids drops into an underlying tray from where they are sucked into garbage cannisters. The idea here is to reduce the manpower wherever possible and keep only the chef and a small brigade to assist him in the mass production. 

The other crucial change within the industrial catering facility, most appropriately, would be the implementation of self-service as a general rule of the game. This will limit human contact and adheres to the on-going rule of distancing as applied in the pandemic situation. The onus will then be on the catering team to properly and intelligently prepare the plated layout which is then collected by the consumers. This process will help on portion control amongst other things, which is important in controlling the cost. 

Obviously, the arguments for change and innovation within the hospitality industry is a hot subject at the moment and should be for quite some time. After all we do not know when the pandemic will subside nor when will a real cure be found! However, we have already engaged in a new way of living and a new way of doing business, which in the industrial catering sector it means finding innovative ways to reduce the reliance on large manpower and engaging strategic actions to reduce the cost of doing business in order to be more profitable.

Let’s hope at the end of the day, the right course of action is taken with the interest of all the stakeholders considered and enough investments are made to meet up the challenge of considerable change. 

Marc WILLIAMS